Leading trade paint brand Leyland Paints has hit the bulls eye by linking up with newly-crowned world champion Michael van Gerwen.

Leyland has been at the heart of the UK’s fastest growing sport for the last two years, sponsoring world class stars Simon Whitlock and Mark Webster.

The backing of the pair will continue in 2014, and van Gerwen, the hottest property in darts, has now been added as another ambassador to further boost ‘Team Leyland.’

Leyland Paints’ Marketing Manager Vicky Jones said: “We are hugely excited to welcome Michael to our all-star darting line-up.